Field Marketing Case Study: From Brief to Booth in 6 Weeks - Rapid Event Delivery for a Hyper-Growth FinTech Brand
Finance Case Study:
WHAT WE ACHIEVED
Pipeline generated through engagement with 30 senior procurement leaders
Invitation-only executive cocktail reception delivered successfully
Full event programme planned and executed in six weeks
Repeatable event management templates created
Streamlined processes for future field marketing activities
WHAT WE DID
Arlo Growth was brought in to provide tactical field marketing support for Omnea ahead of DPW Amsterdam, one of the most important procurement and supply chain events in Europe.
With only six weeks to prepare, the objective was to create a high-impact presence, generate meaningful pipeline and equip the sales team with repeatable processes that could be used for future events.
We worked as an extension of the growth team, managing event logistics, coordinating a private executive reception and supporting lead generation before, during and after the conference.
The programme included:
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End-to-end event planning and logistics for DPW Amsterdam
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Invitation-only cocktail reception for senior procurement leaders
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Target account outreach and executive invitations
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Sales and marketing process templates
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On-site event support
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Post-event review and optimisation recommendations
“I hired Charlotte to support on a conference we only had six weeks to prepare for. She was fantastic.
She brought high energy and enthusiasm, a great deal of professionalism and dug straight into the work. She came with a large number of pre-built templates that made the event management process both efficient and repeatable for future events. She also invested time in a thorough post-event review and was an all-round rockstar. I would highly recommend her.”
Patrick Penzo
Head of Growth, Omnea
Executive Networking Reception
To create a focused environment for high-value conversations, we organised an invitation-only cocktail reception during DPW Amsterdam.
The event brought together 30 senior procurement leaders and priority prospects, giving Omnea’s leadership team direct access to carefully selected decision-makers in a more personal setting than the main conference floor.
Tactical Event Management
Working to a compressed six-week timeline, we managed all aspects of event planning and logistics.
This included venue sourcing, invitations, supplier coordination, attendee management, on-site delivery and contingency planning, ensuring a seamless experience from start to finish.
Sales and Marketing Enablement
To support future scalability, we introduced practical templates and processes covering event planning, lead capture and post-event follow-up.
These resources helped the team operate more efficiently and established a repeatable framework for future conferences.
Post-Event Strategy
Following the event, we conducted a structured review and provided recommendations to strengthen conversion and improve future execution.
This ensured that insights from DPW Amsterdam were captured and translated into a more effective field marketing approach.
Fast Execution, Immediate Impact
With just six weeks to prepare, Arlo Growth quickly embedded into the existing growth team and delivered a fully coordinated field marketing programme under significant time pressure.
The result was a highly professional event presence, meaningful executive engagement and a stronger foundation for repeatable pipeline generation.
If you need experienced field marketing support to deliver results quickly and maximise the return from strategic events, Arlo Growth can help.